So you’ve finally decided to jump on the social media bandwagon and start creating content.
It takes you 2 weeks to record 3 days' worth of cool content. And then you release it all.
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Your content well has run dry and you don’t even have the positive reinforcement to create some more.
It seems a lot easier when other people do it, huh? I mean there has to be some type of secret sauce that allows these content creators to pump out multiple pieces of content a day without missing a beat.
Truthfully, there are tons of secrets and tricks.
…but secrets aren’t going to get you your desired results. The thing that’s going to make you a content-producing machine and take your brand to new heights is something you’ve heard a thousand times but continue to ignore.
The thing you need is a system.
I’ve spent the past 3 years refining my content creation system so that it works for my working style and objectives. I will share a summary of that system with you today. Keep in mind though, that you will have to adapt this to your own objectives and business. So use this article as a building block to create your own frameworks and best practices.
Let’s get into it.
“Ideas in secret die. They need light and air or they starve to death.”
— Seth Godin
1. Weekly Content Sprints
Unless you’re starting a meme page on Instagram, which can be profitable, then it’s not in your best interest to post for the sake of posting. As entrepreneurs, we need to be as efficient as possible with our time and our resources. Before I create anything, I define the purpose of the content.
Am I looking to grow my followers by 20% on a single platform?
Do I want to get people to register for my event in 14 days?
Regardless of what I would like to see happen, the first step in defining my content strategy is coming up with a specific campaign objective and timeline. From there, I can plan my content out in sprints and remove the need to…